Press

A consent-first marketplace
for the AI-talent era.

PersonalityAI is the first marketplace where every digital replica was recorded with affirmative consent, can be revoked by the artist at any time, and ships with a cryptographic provenance trail. The company exists because the law and the tools both shifted in 2024 — and almost no one in the generative-video market is building for the version that comes next.

The story

Why now.

In the eighteen months between the SAG-AFTRA strike settlement and the passage of California's digital-replica statutes, a market that didn't exist became unavoidable. Generative-video tools learned to clone faces and voices fluently. Working actors learned that no standard contract had ever spelled out what that meant. Brands learned that “AI talent” was now a line on the campaign budget — and a line on the legal exposure.

PersonalityAI is the answer to a single question every party in that market is now asking out loud: what does consent-first AI talent actually look like? We think it looks like a public roster of working actors who recorded a deliberate twenty-second take, signed a per-use boundary agreement, and can revoke any campaign at any time. We think every output should ship with a C2PA-style provenance signature. We think the artist should keep the royalty.

The competitors that defined the first generation of this category trained on scraped internet footage, hid behind terms-of-service consent, and built no revocation channel. The competitors that define the second generation will not.

Legal backdrop

The four statutes worth quoting.

Reporters covering AI-talent stories ask us about these four every week. The summaries below are accurate as of publication; the citations link to the bill text where available.

California AB 2602 + SB 942 (2024)

Codifies digital-replica consent requirements for performers and mandates AI-content provenance disclosure on covered platforms.

New York Senate Bill S7676 (2024)

Extends right-of-publicity protections to digital replicas and clarifies posthumous likeness rights.

SAG-AFTRA TV/Theatrical Agreement (2023)

Requires informed consent and per-use compensation when an artist's digital replica is used in struck work.

NO FAKES Act (federal, 2024)

Bipartisan Senate bill creating a federal civil cause of action for unauthorized digital replicas.

Key facts

The numbers, on the record.

Founded
2025
Headquarters
Remote · USA
Verified members
12 (preview)
Stage
Public preview
Funding
Bootstrapped
Domain
personalityai.net
Press kit

Assets, on request.

We don't auto-publish a downloadable kit while we're in preview — the roster and screenshots change weekly and we'd rather you have the current versions than a stale zip. Email press@personalityai.net and we'll send the relevant pieces within the business day.

Logos & wordmark

SVG + PNG, light + dark variants, with usage guidelines.

Member headshots

Cleared editorial photos for verified members happy to be quoted, including Alex Reyes.

Demo reel

A 90-second reel showing the recording → twin → render loop, suitable for broadcast and embed.

Spokespeople

Who to interview.

Founder & CEO

Available for product, market, and roadmap interviews. Best for the “why now” framing and the provenance/consent thesis.

Verified members

Several of our verified artists — including Alex Reyes, whose case study is at personalityai.net/cases/alex — are open to on-the-record conversations about working with their digital twin. Email and we'll introduce.

Working on a story?

We respond to press queries within the business day.

Email the press desk